Plan Bees Bee Ambassador Hub
Become a Bee Ambassador
Thank you for joining us in our mission to protect wild bees and raise awareness about their importance to our ecosystem. This is your first step towards becoming a bee ambassador. Together, we’ll inspire action, promote sustainability, and celebrate beauty – both in nature and in our handcrafted jewellery collection.
This hub is your go-to resource for everything you need to know about the Plan Bees campaign, from content guidelines to the incredible benefits of being part of this movement.
Campaign Vision
Plan Bees is more than just a jewellery brand. We are committed to championing the plight of wild bees in the UK through education, sustainable practices, and beautifully crafted jewellery inspired by these vital pollinators.
What Makes Plan Bees Special?
- Purpose-Driven: 20% of profits go directly to projects that support wild bees, from planting wildflowers to raising public awareness.
- Sustainability: All of our jewellery is handcrafted using ethically sourced materials.
- Empowerment Through Design: Bee Ambassadors have the chance to co-create bespoke jewellery designs that reflect their voice and personality.
The Campaign Structure: Five Bee Ambassador Tiers
We’ve created a tiered approach to suit ambassadors of all types and sizes, offering tailored opportunities to make an impact.
Tier 1: Honey Bee (Nano Bee Ambassadors, <10k Followers)
- Focus Audience: Gardeners, allotment enthusiasts, eco-conscious individuals.
- Gift:
- Wildflower seed bomb to support bee habitats.
- Information pack about wild bees.
- Content Deliverables:
- 1 Instagram post and 1 story discussing the project.
- Optional updates showing their blooming wildflowers.
- Share any stories tagged by Plan Bees.
- Impact: Spread grassroots awareness through authentic, heartfelt storytelling.
Tier 2: Carder Bee (Nano Bee Ambassadors, 10k–50k Followers)
- Focus Audience: Younger ambassadors interested in sustainability and environmentalism.
- Gift:
- Wildflower seed bomb.
- Branded Plan Bees T-shirt.
- Information pack.
- Content Deliverables:
- 1 carousel post.
- 1 reel showcasing the project.
- 2 Instagram stories featuring the T-shirt and discussing Plan Bees.
- Optional updates on their flowers.
- Impact: Create vibrant, engaging content that inspires their community to take action.
Tier 3: Mason Bee (Mid-Tier Bee Ambassadors, 50k+ Followers)
- Focus Audience: Fashion, lifestyle, and eco-conscious niches with high engagement rates.
- Gift:
- Wildflower seed bomb.
- Branded Plan Bees T-shirt.
- An opportunity to purchase a £120 jewellery piece for £60 (training and resources provided).
- Additional Incentive:
- 20% of profits from each jewellery sale go directly to Plan Bees projects.
- Content Deliverables:
- Carousel posts and reels showcasing the jewellery and T-shirt.
- 2 Instagram stories highlighting the brand mission.
- Optional updates on their flowers.
- Impact: Amplify awareness and drive sales while building a personal connection to the cause.
Tier 4: Bumble Bee (Mid-Tier Bee Ambassadors, 150k+ Followers)
- Focus Audience: Fashion and lifestyle ambassadors with a passion for purpose-led brands.
- Gift:
- Bespoke bee jewellery designed in collaboration with the ambassador.
- Wildflower seed bomb and branded T-shirt.
- Additional Incentive:
- Ambassadors earn a profit share from sales of their custom jewellery designs.
- Content Deliverables:
- Carousel posts and reels showcasing their bespoke jewellery.
- 2 Instagram stories promoting the Plan Bees mission.
- Impact: Reach large audiences with bespoke, high-impact content.
Tier 5: Mining Bee (Bee Ambassador Entrepreneurs)
- Focus Audience: Ambassadors or entrepreneurs looking for long-term partnerships and franchise opportunities.
- Gift:
- Full franchise kit: 10 jewellery samples, packaging materials (boxes, bags, stands).
- Comprehensive training and support.
- Revenue Model:
- 20% of profits go to Plan Bees.
- Profit-sharing between ambassadors and Plan Bees.
- Content Deliverables:
- Active promotion through events, stores, and digital platforms.
- Sharing campaign updates and successes.
- Impact: Build a long-term legacy of sustainability and support for wild bees.
What’s in It for You?
- Exclusive Jewellery: Receive beautifully crafted pieces as gifts or at reduced costs.
- Collaborative Opportunities: Design your bespoke jewellery to reflect your personal style.
- Profit Sharing: Earn commission through jewellery sales or franchise partnerships.
- Brand Exposure: Be featured on Plan Bees’ social media platforms and website.
- Make an Impact: Contribute directly to saving wild bees and promoting sustainability.
Content Guidelines
General Requirements
- Instagram:
- 1 high-quality post or carousel.
- 2-3 stories showcasing jewellery or the project.
- Include the campaign hashtag (#PlanBees) and tag @PlanBeesUK.
- TikTok (Optional):
- 1 creative short video (e.g., unboxing, styling tips).
- Optional Platforms:
- Pinterest: Styled shots of the jewellery.
- YouTube: Mention Plan Bees in a vlog.
Tone and Style
- Be authentic and true to your voice.
- Emphasise the sustainable and meaningful aspects of the campaign.
- Highlight the beauty and craftsmanship of the jewellery.
How We’ll Support You
- Creative Resources:
- Content inspiration and examples.
- Guidance for styling and storytelling.
- Educational Materials:
- Information about wild bees and their importance.
- Details about how profits support sustainability initiatives.
- Dedicated Support:
- A point of contact for any questions or collaboration ideas.
Next Steps
- Confirm your participation.
- Provide your shipping details for your ambassador package.
- Share your content by the campaign deadline.
Let’s Get Buzzing!
Together, we’ll create a campaign that not only inspires but also makes a tangible difference. Thank you for being part of the Plan Bees mission – your voice matters.
If you have any questions or ideas, don’t hesitate to reach out to Tom at tom@planbees.co.uk.
Saving bees
Bee sculpture
Connect to the Hive
